Getting to the 1st page of Google & Bing based on keyword research and keyword optimized content writing is very powerful. Search Engine Optimization (SEO) is the long term approach for sustained traffic that leads to business growth. But, on the other hand you have PPC campaigns. The PPC approach will get you traffic immediately for the chose keywords relevant to your business. Although all digital marketing expenses are investments, you can look at SEO as buying a property nd look at PPC as renting a property. When you invest in SEO services you are literally sowing into an asset that build equity. With Pay Per Click (PPC) campaigns you are renting a first page spot on Google & Bing search engines for targeted keywords.
PPC campaigns yields immediate results, you start the campaign and you appear on the 1st page of google & Bing immediately. But, you literally “pay per click”. PPC is a great approach when you are targeting a keyword that is incredibly competitive and need traffic for leads and sales NOW. SEO is great because your monthly costs are consistent, even if you get 1,000,000 clicks per month.
With PPC you can target keywords, zip codes, devices, age, and many other demographics. We are also able to track the results of a given keywords with tracking codes so that you can see what keywords are generating conversions. The conversions can be set as a phone call, a re-directed landing page after a contact form has been filled out, time spent on a given page, and many other tracking parameters.
Here are the following Benefits of a PPC Campaign.
Pay Per Click (PPC) Campaigns: Immediate results from a keyword targeted audience.